Connected Fitness program which includes the HealthBox tracker and Record app. The Rock, pictured with Jorge Masvidal, . On the other hand, UA can reach million of fans who are either fans of Johnson the actor, Johnson the wrestler, or both, in one shot. DWAYNE 'THE ROCK' JOHNSON has signed a mega multi-year deal to be a global partner of Ultimate Fighting Championship.The WWE legend, 49, has his o . When done right, products endorsed by, or named after, celebrities can pay back. Pro wrestling legend, Wyclef Jean collaborator and all around awesome guy Dwayne Johnson, better known as The Rock, has just signed a deal with Under Armour. His weightlifting focus has paid off with more than just muscle gains, as Baltimore-based athletic giant Under Armour announced today that it has inked a long-term partnership with the star.. FREE U.S. "Tome, the most motivating factor of this whole thing is it will always come down to me and all of you 'round the world, waking up every morning, punching that clock and putting in the hard work with our own two hands," Johnson wrote on Instagram. Stay warm & ready to put in the work. Dwayne Johnson is one of the most motivating figures on the planet, inspiring millions around the world every day. So now they just charge 750k for a spot on the ring . Under Armour signs deal with Dwayne Johnson Under Armour (NYSE: UA) announced a global partnership with the dynamic actor, producer and global superstar . All Rights Reserved. UA Outlet only. Gal Gadot's ads for Reebok under its "Be More Human" campaign also hit the mark, coming eighth in the ranking and scoring 92.8. Although "The Rock" may not seem like the likeliest of endorsers, this deal has actually been a long time in the making. Shop Now. Dwayne "The Rock" Johnson signs endorsement deal with Under Armour, 49ers RB Jarryd Hayne signs Under Armour endorsement deal. MORE: 49ers RB Jarryd Hayne signs Under Armour endorsement deal, Dwayne has been a key partner to the Under Armour brand for many years and a key contributor to sports and entertainment as a whole," Todd Montesano, Senior Vice President Strategic Partnerships and Entertainment at Under Amour, said in a statement. You may unsubscribe later. 1/25/2016. Close. IT'S OFFICIAL: Proud to announce our global partnership with @underarmour. A list produced by research company Spotted and published Friday rates celebrity endorsements out of 100, taking into account factors such as public perception, whether the star's audience overlaps with the brand's in terms of age, gender, income and location, and how risky a celebrity's behavior might be. Shop Dwayne Johnson Clothing on the Under Armour official website. Live market coverage co-anchored from Hong Kong and New York. My training is about disruptionto really push yourself and get better, youve got to embrace that change. Dwayne Johnson, The Project Rock 5s are the most innovative training shoes weve ever madethey give you power, energy, and support with an amazing comfort level. Dwayne Johnson, There is no proof of effort greater than sweat. A Division of NBCUniversal. "He represents very little risk, he has an incredibly high audience match with the Under Armour customer base and so he has very high resonance, recognition and trust scores they believe him, they relate to him, they trust him," Spotted founder and CEO Janet Comenos told CNBC on the phone. There'll also be co-branded. Under the. Clearly, it can be easily observed, the huge amount of money DJ is making from just his Under Armour deal. A landmark deal where we'll create the "DJ INSPIRED SERIES" of footwear, apparel & lifestyle wear for men, women and kids to chase your greatness daily. Today, the Baltimore, Md.-based fitness brand shed light on its global deal with the pro-wrestler-turned actor, calling it a "long-term partnership" that will "create a range of products across footwear, apparel and accessories." Dwayne "The Rock" Johnson stars in Under Armour's "Will Find A Way" ad campaign, April 2018. Honestly the Reebok deal makes more sense. He is being cast in a ton of shows and . Dwayne Johnson Was Made for His Under Armour Partnership. "This is, by far, the single biggest most effective thing that we've done What we've managed to do is take a really basic concept of a celebrity talking about product features and make it seem somewhat sort of epic and (into) much bigger storytelling," he told CNBC on the phone. First up is a capsule that includes a backpack and duffel bag, but to keep it real, we're more interested to see what sort of sneakers will come from this collaboration. It signed young golfer Jordan Spieth to a deal in 2013 -- before Spieth transformed into the best golfer in the world. Even sweeter, shipping is free for UA members (free to join)! On paper, it's abit of a risk. The Rock has just signed a huge deal with Under Armour entertainment 6 years ago One of our favourite people to interview, Dwayne 'The Rock' Johnson has just signed a huge deal with. According to a press release from Under Armour, Johnson's co-branded products will be tied to whatever movie he happens to be working on at the time, which opens up the door for a ton of sneaker and apparel possibilities. Twitter Now Asks Some Fired Workers to Please Come Back, Elon Musk Walks Back on Twitter Job Cuts, Blue Checks in Second Week, Billions in Capital Calls Threaten to Wreak Havoc on Global Stocks, Bonds, Twitter Fires More Than 90% of India Staff, Leaving Just a Dozen, Stocks Rally for Second Day Ahead of US Midterms: Markets Wrap. In a recent ranking of actor endorsement deals and campaigns from Spotted, a data and research provider focused on the celebrity endorsement space, Johnson's deal with Under Armour came. The Rock arguably has earned a huge fortune in the past few years. On Monday, it finally made official what's been talked about for months. Are you sure you want to remove this item? But with big names can come big risks, such as the 2009 scandal involving golfer Tiger Woods' car crash and several alleged affairs, which at the time saw sponsors Gillette, Gatorade, AT&T and Accenture cease their involvement with him, and cost management company IMG $4.6 million in fees. The athletic company. That's right. Under Armour, Inc. 410.246.5768 [email protected] Stephanie Jones JONESWORKS 212.839.0111 [email protected] FOR IMMEDIATE RELEASE UNDER ARMOUR ANNOUNCES GLOBAL PARTNERSHIP WITH DWAYNE JOHNSON Hollywood Powerhouse and Innovative Performance Brand Strike Landmark Deal But on Monday, the WWE champion-turned-actor revealed a brand new deal with Under Armour . It scored 96, in spite of the collaboration being criticized because the fashion line's jeans were not initially available in larger sizes. According to reports, fighters don't receive a cut of the revenue from the lucrative deal struck between the UFC and Under Armour, which owns Johnson's Project Rock collection of shoes and . He has partnered with the apparel brand Under Armour to create a range. Dwayne "The Rock" Johnson and Under Armour Secures Deal With The UFC to be the official Shoe Sponsors. GET OVER 2,000 IN NEW CUSTOMER DEALS. The agreement will put Project Rock footwear on male and femaleUFC athletes and corner teams for fight-week events, workouts, weigh-ins and in the locker room. Under Armour has been rolling nothing but seven's in the risky world of athletic endorsements. Brands spend vast amounts of money hiring celebrities to endorse their products, an estimated $35 billion in 2017 in the U.S. alone, according to MarketWatch. By providing your email, you agree to the Terms of Use and Privacy Policy. Under Armour has been rolling nothing but seven's in the risky world of athletic endorsements. The collection, which retails for $35-$160, is now available at Under Armour and Dicks Sporting Goods' websites. 2 Tommy Hilfiger and Winnie Harlow 97.2, 3 Crate & Barrel (homeware store) and Reese Witherspoon 96.1, 4 Rag & Bone (fashion label) and Ashley Graham 96, 10 Lord & Taylor (department store) and Christie Brinkley 91.6, 11 DSW (footwear) and Mirai Nagasu (Olympic figure skater) 91.4, 15 Dolce and Gabbana and Emilia Clarke 88.6. Jabroni or not, there's something you'll love to work out in. His values and commitment to health and fitness directly align with Under Armours brand mission to make all athletes better and we look forward to working with him for many years to come.. Dwayne "The Rock" Johnson professional wrestler, actor, former University of Miami defensive tackle has added Under Armour brand ambassador to his resum. "According to a term sheet of Johnson's that mirrored the final deal for the upcoming Universal movie "Red Notice" that The Wall Street Journal obtained, Johnson would earn $22 million to star in the movie, plus earn profits . In reality, that's debatable. Follow Bloomberg reporters as they uncover some of the biggest financial crimes of the modern era. 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The partnership, Johnson wrote, "is anchored in hard work and legacy." In other words, it's about the fighters. 100% Performance. Dwayne "The Rock" Johnson could soon be laying the smack down on sneaker culture thanks to his partnership with Under Armour. Shes a mom, business owner, and ferocious weightlifting competitorbreaking records and proving that shes, without a doubt, the hardest worker in the room. Its our badge of honor. Comenos started Spotted after interviewing chief marketing officers about how they chose celebrities for campaigns, finding that they either decided on gut instinct, relied on agencies who had an existing relationship with a celebrity or because a spouse or child had an affinity with the famous face. For those keeping track at home, UA now houses arguably the best in basketball (Steph Curry), football (Cam Newton) and golf (Jordan Speith). Dwayne "The Rock" Johnson stars in Under Armour's "Will Find A Way" ad campaign, April 2018 Under Armour Wrestler-turned-actor Dwayne Johnson's endorsement deal with Under. See details. The. Bloomberg Markets: China Open is the definitive guide to the markets in Hong Kong and on the mainland. Stay tuned to find out exactly what you can expect from the first Dwayne "The Rock" Johnson xUnder Armour capsule release. Dwayne Douglas Johnson (born May 2, 1972), also known by his ring name The Rock, is an American and Canadian actor, producer and semi-retired professional wrestler, signed with WWE. Under Armour Inc. took the wraps off Monday of a new long-term partnership with professional wrestling superstar turned Hollywood star Dwayne "The Rock" Johnson. me, the most motivating factor of this whole thing is it will always come down to me and all of you 'round the world, waking up every morning, punching that clock and putting in the hard work with our own two hands," Johnson wrote on, Although "The Rock" may not seem like the likeliest of endorsers, this deal has actually been a. Markets never sleep, and neither does Bloomberg. Project Rock replaces Reebok as the UFC's footwear sponsor. Under Armour made a wise choice partnering with Dwayne "The Rock" Johnson.. On Monday, it finally made official what's been talked about for months. Project Rock Dwayne "The Rock" Johnson dropped its first Project Rock collection of 2021 today with Under Armour, the Breaking Barriers Collection. US/CA Only. Got a confidential news tip? Find Dwayne Johnson Clothing built to make you better FREE shipping available in the USA. Track your investments 24 hours a day, around the clock from around the world. Limited Time: 25% Off Fleece, Outerwear, and Select Styles. David Ingles and Yvonne Man bring you the latest news and analysis to get you ready for the trading day. But on Monday, the WWE champion-turned-actor revealed a brand new deal with Under Armour, officially taking him off the sponsorship market. Dwayne Johnson's Project Rock has signed a multiyear deal with the UFC. The former pro wrestler's more of afeature film actor andTV star on HBO's "Ballers" now,with onlyoccasional forays into the WWE. Bryan Bedder | Getty Images Entertainment | Getty Images. In this Article Under Armour American Sportswear Company Rank 37 Under Armour (NYSE:UAA -5.50%) has signed The Rock to its roster of endorsers, according to a post by Johnson himself. Similar to this, Johnson has other sources of income too. And here's the best part of it all.. yes, we'll create cool and innovative apparel, footwear and accessories for you guys to rock and hopefully be inspired by - but we'll also help continue to build UA's philanthropic initiative: UA FREEDOM, created to inspire, honor and support members of the US Military, First Responders and Public Safety Officials. Tommy Hilfger's work with the model Winnie Harlow comes second in the ranking, scoring 97.2, followed by the homeware store Crate and Barrel, whose partnership with actress Reese Witherspoon scores 96.1. The athletic companyannounced it has signed global superstarDwayne "The Rock" Johnson to an endorsement deal. Mirai Nagasu (l) and Adam Rippon (r) attend a DSW event on June 27, 2018 in New York City. The ranking combines qualitative consumer research with audience data from sites such as Facebook and Instagram with Google Search. The upcoming film is also prompting fashion, jewelry and accessory. According to a press release from Under Armour, Johnson's co-branded products will be tied to whatever movie he happens to be working on at the time, which opens up the door for a ton of. This PR blip hasn't affected people's perceptions of its partnership with Graham, Comenos said. Just like the man himself, our Project Rock Collectionhoodies, shoes, shorts, shirts, and accessoriesis built to crush it every time you put it on. The "Iron Paradise Tour" collection is inspired by classic rock n' roll. Select styles. The relationship . FOR EX: We're creating innovative swimwear and cool INSPIRED SERIES rash guards I'll be saving lives in, while trying not to trip when running in slo-motion down the beach in our big action comedy of BAYWATCH to the technologically advanced INSPIRED SERIES HOBBS gear, that he'll kick that ass in, when we film FAST & FURIOUS 8. The mantra for this collection is,. Sign up for free newsletters and get more CNBC delivered to your inbox. This article talks about the highlights of this deal. Pietro D'aprano | Getty Images Entertainment | Getty Images, was predicted to sell more than LeBron James's Nike, AT&T and Accenture cease their involvement. The Rock Is create a range of products across footwear, apparel and accessories." By Sam Reed. "We are thrilled to have him officially join the UA Team.