Archive for December, 2009

Jeff Prace GUM

Posted by Jamie on December 21st, 2009

Jamie D. Grant is now a regular contributor to iTricks Raves with an enhanced version of his reviews from

What The Audience Sees:

skitched-20090928-001123.jpg”Okay, okay, okay. So apparently Willy Moth%^ f#^^#n Wonka came into our office on Friday. Yeah, I’m not kidding you. I won’t be surprised if my desk is now made of cotton candy or something! First Jamie did this super quick trick where some aces switched places, which was awesome! We were all lovin’ it. But then, as he’s leaving, he asks us if we want some gum. When he shows us the pack though, there’s only one piece. Big Ted almost trampled poor Shortstop trying to get it when Jamie told him to hold on a second. He waved his hand, and the pack was now full! It was now full of gum! It was utter madness! I mean this was some seriously Golden Ticket magic going on right here. I almost had me an Oompa Loompa! ”

How It Went:

I should mention that the trick where “the aces switched places” that I performed prior to GUM was John Bannon’s version of Doc Daley’s Last Trick. I’ve already reviewed that trick for Magic Friday but John has a specific moment in his handling, which is awesome, that he just released via his new DVD set Bullets After Dark. If you haven’t checked it out, you should.

Okay, so how is Jeff Prace’s GUM? What can I tell you- I love it. I am a big believer in having everything in my life contain a magical property or have the ability to do something magical. I think, and this is just me, that everything I touch should have the ability to obey my command, lol. A nice idea, but pretty impossible. It’s not impossible, however, to stack the odds in my favour. And if I can do so by simply carrying a gum packet around with me, then rock and roll.
Now, some people are probably thinking, do we really need Gum Magic? Is this what our art’s all about? And I say; sure, why not? This trick isn’t going to take people into a new state of consciousness about society or anything but it is something, I think, that they expect a magician to have the ability to do. If I knew a magician, a real magician, liked gum and he/she ran out, I wouldn’t expect them to head to the 7-11. I would expect them to do the very thing that Jeff has enabled us to do. Make it appear, as if by magic.

And it does appear so. It’s real eye candy and looks wonderful. People were absolutely stunned when they saw the full box. What’s great about this is that no one misses it because everyone’s truly paying attention. I mean everyone really wanted a piece of gum, lol. So the disappointment and subsequent joy is real emotion. And the trick itself is utterly foolproof, which leads me to a possible new section…