Archive for the 'Advice' Category

How Does Your Magic Video End Up On iTricks?

Posted by Michael on September 17th, 2018

“Me At The Zoo” the first YouTube video ever posted!

One of the biggest questions I get about iTricks is “How do you find the stories and videos you post?” The answer is surprisingly simple: I search the Internet! The follow up I usually get is “How can my video get on iTricks?” That gets a little more complicated. I have a few guidelines that I follow you might want to keep in mind. First, things have to be shot pretty well with decent sound. Cell phone video is okay, but remember to hold the phone sideways (so you get a video wider than it is tall, like your TV). Bad sound and portrait style (taller than it is wide) are the top two reasons iTricks skips over videos! Remember, I also try to keep everything under 15 minutes. iTricks also tries to keep everything PG and on a positive note. Finally, I usually pass over videos made purely as commercials. This means iTricks will post your TV appearance promoting a show on the local news, but generally will not run your sizzle or highlight reel with your booking information at the end.

Of course, before I throw your video up against our guidelines, I have to find it. The vast majority of videos iTricks runs I have found… which takes us back to that “searching the Internet” thing. You are welcome to send me links that you think are iTricks worthy (brownbagmagic AT swbell DOT net). This seems like a good time to remind all y’all out there trying to be noticed that Facebook is a great place to post videos, but Vimeo is better and YouTube is still best. I hear you out there asking why and the reason is pretty straightforward. YouTube is basically a search engine for video. In fact, many search engine optimization professionals (a field yours truly has worked in recently) would tell you YouTube is the world’s second largest search engine, right after Google (who, by the way, owns YouTube). Facebook is still primarily a social platform. That means someone looking to find local magicians or cool magic videos can find them much more easily on YouTube, because the site is actively organizing its videos for searches. Vimeo works like YouTube, but it isn’t nearly as big and it isn’t owned by Google (which some people consider a plus). Although you might be found on Facebook, getting your video found primarily relies on people seeing your video and deciding to share it! If you have hundreds or thousands of friends, this might not be a problem but if you are just starting out the chances your clip will “go viral” are practically nil! If in doubt which is right for you, there is nothing keeping you from posting your videos in multiple places.

An Important PSA From Dan Sperry

Posted by Michael on September 10th, 2018

Dan Sperry gets a little after school special on us in his latest video as he turns his attention to a public service announcement reminding us all not to text and drive.

Will And Matt And TEDx

Posted by Michael on April 13th, 2018

The magic duo of Will and Matt appeared at TEDxUofT (which we think is the University of Toronto) to talk about how to turn something you love into your livelihood. It’s a little long, but it’s Video Friday!

Have a great (and safe) weekend everyone!

Chris Pilsworth Answers That Age Old Question….

Posted by Michael on March 21st, 2018

How’d you get started in magic?

Basically, this is a promo video and we usually don’t share the straight promo videos… but this is a pretty good one from Chris Pilsworth. Not only does it answer a very, very common question asked of magicians it gives him a chance to introduce himself to potential customers and audiences. Very savvy Mr. Pilsworth!

Help Wanted: Magic Assistants

Posted by Michael on February 27th, 2018

Reggie Rice, Hollywood, Maryland based magician, is looking for a few new assistants for upcoming shows. He posted this video job ad on Vimeo and if you seriously think you fit the bill you can contact him at info@reggiericeshow.com, 240-298-6077 or 202-505-4FUN.

From Marines To Full Time Magician [NSFW]

Posted by Michael on December 26th, 2017

Smoothini the Ghetto Houdini was on the 50 Cent webseries This Is 50 last week talking about his transition (or rather the lack of transition) from being a US Marine to full time Las Vegas magician. It is an interesting long form chat… but be warned: the host says early on that cursing it not only allowed, it is mandatory!

SparkFun Talks To Mario The Magician

Posted by Michael on September 22nd, 2017

The folks over at Spark Fun (an electronics company) posted this interview with Mario the Magician about his magic and how his “maker” skills literally build his act.