Fresh off the stir over whether magician Jamie Raven had an unfair advantage of Britain’s Got Talent because he had performed at a function attended by Simon Cowell, it seems that another popular act, Boyband, is drawing criticism because they had previously appeared on a dance competition show (read details in this UK Huffington Post article). Despite all of this, BGT is enjoying real ratings success this season. Why should iTricksters care? By and large, you probably should not except with BGT acts becoming open targets for the press and social media, there is a disturbing new trend emerging: the press is actually explaining magic performances on the show.

The Irish Daily Star reported that Raven’s trick was not only something he did not create, but it is an effect that can be purchased on Amazon. They headlined the article Trick That Wowed BGT Judges Is €15 On Amazon. The website Unreality TV even included a YouTube video that explained the effect in their coverage. The video has been up since 2009, so the paper went out of its way to find a video giving away the workings of the effect. Of course, every time a magician does well on a Got Talent show, there are dozens of “magicians” seeking to prove something by posting revelations on the Internet. This is the first time, though, that we can recall main stream media actively undermining a magician’s effects and credibility as a performer.

Setting aside the debate on exposure in general, this type of article seems disrespectful to Jamie Raven as a performer. iTricks will continue to monitor BGT media coverage to see if magic continues to be exposed by mainstream press and if this summer’s return of America’s Got Talent brings this type of article to the US.