Things seem to be looking up for Dynamo lately. He is gearing up for a the new season of his hit show Magician Impossible and was recently tabbed as the face of Pepsi Max in the UK.

Which is why the news that Magician Impossible will debut in the UK online first is so interesting. MI will run first on the Watch website July 1st. It doesn’t air on traditional telly until July 11.

It’s a move that has only be sparingly tried here in the US. HBO teased True Blood viewers with an episode a week ahead of time to goose numbers on their HBO GO application. But as far as traditional cable or network outlets go, this would be an interesting play.

On the other hand, Dyanmo has a young online-centric demo. This would be an aggressive play to get them hooked on the current series.