Beginning today, Channel 4 and YouTube are debuting their new joint venture to put a portion of their back catalogue of programming up the world’s most popular video sharing site. According to PC Advisor…
“The YouTube community has always enjoyed the vibrant range of video on the site, from amateur make-up videos to professional TV highlights and everything inbetween,” said Patrick Walker, YouTube’s Director of Video Partnerships.
“The Shows section of the site will make it easier for users to discover videos from the biggest names in British broadcasting, and help our content partners reach new audiences and generate new revenues.”
UK readers! Let us know when this is live and what the roster of DvB programming really is.