A new deal struck between Channel 4 and YouTube will bring the channel’s On Demand library to the web. Not only will new eps of series like Peep Show be up on the video sharing site the day after it airs on television, but a robust library including Derren Brown programming amongst others.
Making our programmes directly accessible to YouTube’s 20 million UK users will financially benefit both Channel 4 and our independent production partners and help bolster our investment in quality British content,” said Andy Duncan, the Channel 4 chief executive.
“It demonstrates our ability to strike dynamic commercial partnerships to help underpin our future as a commercially funded, not-for-profit multi-platform public service network.”Channel 4’s TV shows will be fully available via YouTube in early 2010. The deal is non-exclusive, allowing Channel 4 to continue distributing its 4oD service via its own website, Channel4.com, and other third-party sites and services.
Reading between the lines, we’re going to assume it won’t be legally available stateside. However, if you have never seen Christopher Morris’ Brasseye (which will also be available) we highly recommend it.
Hopefully some of the other magic talent produced by Objective is also made available including Barry & Stuart, Pete Firman, Ali Cook and the newly inked Daniel Madison.