We won’t ruin it completely, but let’s just say that if you head over to Freak Your Mind.com Criss Angel will help you freak your easily startled friend’s feeble mind. Let us know if you have sent someone this link or got sent it and what the ensuing reactions were.
The whole viral campaign was designed by the same folks who did the Elf Yourself thing for OfficeMax (not Staples as we previously reported) last winter. They talk about the project here.
Thanks to everyone who sent us this.