Mark Tirone’s 10 Steps To Marketing Your Magic #2

Mark Tirone’s 10 Steps To Marketing Your Magic #2
Tip #2- What do you want?

What are the 10 steps to selling magic? For years, Magicians have been left on our own to find ways to sell our magic. Some of us have families to support, Bills to pay etc. So why just get left to figure out how to sell something original? I am going to teach you in 10 steps, (tips) to selling your product. This course will last 10 weeks. And if you apply one of these steps a week, You are going to have a final product in 10 weeks.

In this issue, I will be discussing different ways of presenting your material. It has been a huge discussion topic in the blogs and forums recently, of book or DVD. And this is what I am going to be telling you today. Do you want your final product to be a DVD, Book, Booklet, eBook, Digital download video etc. There is also one final thing before we move on, There is a difference between one product and another.

Let me ask you a question. With your product, How do you intend upon taking it? Before you decide whether you want a book or a video, You need to decide HOW you will do this. I think this is where so many people stumble when they are releasing something. Each way has it’s own advantages and dis-advantages. Take a look at the outline of all the release methods:

1- Book
A) Hard cover book
*With dust cover
*Without dust cover
B) Soft back book
*Spiral bound
*Stable bound
*Booklet
*Pamphlet
*Note
*Manuscript
C) Ebook

2-Video
A) DVD
*Clear case
*Regular case
B)Download
*With digital rights
*Without digital rights
*Online video
*Downloadable video file

Now I understand that some of these may sound expensive, But in the long run, They are really all just worth your time, effort, and money because they will all pay off in the end. So after reading these, You can probably get your own little feeling of what you might want as the final product.

What I am about to give you right now, May seem very manipulative or cruel sounding in your head, But hear me out. From 4 years of reading magic reviews and watching the videos and DVDs, I came to the conclusion that If you are going to release an effect, Your best bet is to do a DVD or video. Simple reason. I can tell that most of the younger audience in the magic community, Will prefer DVDs over books. Simple as that. If you put the time and effort as well as slick video editing and audience reaction into a trailer as well as the video itself, It will be a kind of magnet to the younger audiences which is where a great deal of money comes from today. I’m sorry to drop the bomb on you that way, But it is a strategy to be used to your advantage.

A few words of advice before you go. I want your unique magic product to be original, creative, inspirational, and most importantly, long lasting on the magic community today. I do not want to see 10,000 people releasing effects after reading this. Your magic is to be cherished. I feel that one of the problems today is that there are too many ambitious performers out there. They feel that if they create something, They need to sell it. I knew somebody who made up a trick and tried selling it a week later as DVD. It just didn’t work. So if you create something, Make it special and keep it to yourself. Unless you have a brand new original concept that is ready to take us all by storm, It isn’t worth it.


So if you would like to critique my work or let me know how they feel about it or questions and concerns, Please feel free at any time to email me at MagicOfMarkTirone@gmail.com or send me and IM at XCMMT101. I wish you great success with your product.

-Mark Tirone

Any copying, Printing, And reproduction of this material is strictly prohibited unless called for by the writer. If you would like to print any of this out, Please just send me an email and I can decide permission or not. Thanks!