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Steps To Your Success: Successful Minded Thinking By Kyle Peron
When I decided many years ago to really take my magic seriously and to really find the success I 
wanted for my wife and I, I was puzzled about many things. I wanted success, I dreamed about it and I even told myself what I would do if I ever became successful. I had all these great ideas and plans but I never did anything with it.
I also thought that to be successful I had to be the most technically savvy magician and the BEST magician in my area. I felt I had to be perfect in order to find the success I wanted for myself. I realized that this was not entirely true at all.
Now I know I am not the best magician out there nor do I feel I am the most technically skillful. But, I do know that to be successful I needed to provide for my client something a lot of other entertainers can’t or were not willing to deliver upon. Let me explain a bit more if I could.
The service and product you give to your client must be up to their standards. You simply must be able to deliver on your promise and solve the needs of your client that books you. This is what I refer to as being a “solutions provider”. It is their standards you are going for and you must have them feeling that they have received great value from what you provided to them.
If your client feels that you did not deliver on the services you promised to them, or if they feel you did not add value to their event, then no amount of marketing is going to help you in the long term.
The key to success is taking direct action upon yourself to go out there and MAKE that success happen. Without the direct mind frame of taking action, then nothing else will come of it. You have to realize that to be successful with your magic, you need to get up off your butt and stop sitting there hoping the phone will ring.
Success is also learning from failure. You might say that failure is only a stepping stone to success if one stops and learns from each failure one does. In other words do not look at failure as failure. Taking direct action to find your own success will certainly have you on a course where you will at times experience failure. The successful minded person is the one who will not give up so easily. A successful person is one who remembers that failure is only failure if you fail to learn from the experience. If you do learn even one thing from failing, then failure is really indeed a stepping stone to success.
I might also mention that there is also a reason why they call it “show business”. You can have the good magic product, but unless people know who you are and how to contact you, then having this product does not add up to a hill of beans.
Yes, you must first have and provide a quality magical experience that your clients feel has value. That is a given. However, having that great service will not do you any good unless you take direct action to make people know who you are and the value you can give them. This is done through effective and target style marketing concepts.
A successful minded entertainer will be one who strives at creating a great show experience and being able to sell this to a prospect by showing them directly how their show can benefit the prospect. They also find success in not just being a product the prospect buys.
I always strive never to be just a product. Products are meant to be used and abused and forgotten about. I want that prospect to become a client and then I want them to become a recurring client who will come back to me time and time again?
So how do I change this perception of them seeing me as just a product? I go and make myself known to them not just as a magician, but as a total solutions provider. I simply strive to find solutions to any of my clients needs. By listening to them, I lock in on what needs they have and structure my show and offerings to meet these needs.
As soon as I meet needs and solve needs for my client, my perceived value in their own eyes increases ten fold. Now I am no longer magician XY or Z. Now I am remembered as The Magical Illusions of Kyle and Kelly and they will come back to me time and again because I can offer them something others can not offer. I have added value to them.
Another thing that success-minded people strive for is NEVER forgetting about the past client. Too many magicians do a show and leave and move on. That can be one of the single worst mistake one can make.
Instead BUILD relationships with these folks. After all who knows more about what you do and how you do it and how you met a need, more than a person who has experienced what you have to offer. They are walking billboards and advertisement for you. Do not forget about them. You must nurture the relationship with them through out the year.
By doing so, you can often not only get repeat bookings from them, but often times you get referrals from the person giving your name out to others they find might benefit from what you have to offer. Keep your name fresh in their minds at all times.
Another point I will make here is that if you do any passive forms of advertising, and this is fine, you should always strive to track your results every single time. Too many people place an ad or place a flyer and then just sit and wait? Track where your gigs are coming from. How else will you learn what forms of marketing are working the best for you unless you track where they are coming from.
If you do a passive form of marketing, track how many went out or how many calls you received and out of those, how many bookings did you receive. This information can be so valuable to any performer and just requires a bit of time to get used to doing it.
No one said success would be easy. Successful minded thinking takes time to develop just as the skills do to be successful. But if you stick with it, you will find an amazing thing happening to you. You will find that successful-minded thinking and processes become a habit. Once they are a habit, then you just do them without even thinking about it.
Strive to be successful as much as you want to be. Go out there and take action to make it happen. You can do anything you set your mind out to do. Do not let dreams just be dreams. Make those dreams reality.
As always, I encourage you the readers to let me know your thoughts. So if you have any thoughts on my articles or suggestions or comments, please feel free to e-mail me directly at magic4u02@aol.com. I would love to hear from you.
Disclaimer:
This article and its full content are copyrights of Kyle Peron 2006. All rights are reserved. No part of this article may be published or printed or used without written or prior consent of the author.
Visit Kyle Peron at: http://KyleandKellyMagic.com
You can also check out Kyle’s Ebook, Encore! Creativity in the Art of Magic. Go to: http://magicenhancer.com/Encore.html