Features of the major: Management majors frequently combine their academic studies with either a co-op or internship work experience. For both business and non-business majors, the minor in Entrepreneurship consists of twelve semester hours. To learn more about the available marketing courses and to view a sample plan of study, please reference ourAcademic Catalog. Founded in 1850 by the Society of Mary, the University is a diverse community committed to advancing the common good through intellectual curiosity, academic rigor, community engagement and local, national and global partnerships. Prerequisite(s): ACC207, ACC208; MKT450; Marketing major. are employed, in grad school or in a full-time service program within six months of graduation, average starting salary for marketing majors. And what we do attracts attention. Additional focus is placed on how entrepreneurial ventures: The Entrepreneurship major curriculum begins Sophomore year with a two-course sequence in MGT 220 and MGT 221 (taken over an academic year), after which students take MGT 320 and MGT 321. The course examines commonalities of different regions and countries while highlighting cultural, economic, and sociopolitical differences. Experience an academic tour by scheduling a Business Visit using the link below. An in-depth study of individual and group/team motivation in an organizational setting through examination of individual, organizational, and societal influences on motivation. Cooperative Education. This course is expected to provide students with hands-on experience implementing these analytical techniques in various business decisions using software (Microsoft Excel) likely used in every business office. Survey of marketing for non-marketing majors. Principles of Selling. This course prepares students for the CGBP (Certified Global Business Professional) Certification. Marketing majors who earn their bachelor's degree from UDayton go on to jobs where they make a median salary of $47,795 a year. 3 Hours. This section is offered intermittently. Management/Marketing Department Our Department offers majors and minors in Marketing, Entrepreneurship, & Management. We offer a variety of minors from virtually all areas of business that are available to any University of Dayton undergraduate student. Marketing Analytics and Strategy. Prerequisites: Junior standing. Prerequisites: DSC211; FIN301 or 300; MGT301 or 300; MIS301 or 300; MKT301 or 300; OPS301 or 300; senior standing; Business majors only. 3 Hours. The University of Dayton Office of the Provost and the University Libraries initiated a program in 2017 to recognize faculty promotions, inviting each honored faculty member to select a book for the library's general collection that influenced his or her professional or personal life. Our curriculum teaches you to see the "big picture" of the overall marketing process while you learn about specialized marketing activities such as advertising, product development, and sales. MGT301. Small Business Management. INB352. Our accreditation represents the highest standard of achievement for business schools worldwide. Business models are examined in terms of the type of product/service being offered as well as the goals of the entrepreneur, firm growth, and time to market. University of Dayton School of Business Administration | 209 followers on LinkedIn. Prerequisites: MGT301 or MGT300. Prerequisites: MGT301 or MGT300; Junior standing. Topics include hypothesis testing through statistical analyses, development of data-driven marketing strategy recommendations, and clarity in reporting of results. A review of the sales process when sales professionals operate from their office and are not visiting face-to-face with potential customers. In the past the magazine was known as UD Alumnus, Focus, Dimensions and UD Quarterly. Introduction to international business and how it is different from domestic business. Emphasis is placed on applying the empirical results from data analyses to issues of market identification and segmentation, product and brand positioning, pricing, distribution, and promotional strategies. Prerequisite(s): MKT300 or MKT301. 3 Hours. This course is offered intermittently. In addition, our CEO Club sends students to the National C-E-O Conference each year where they compete in national elevator pitch competitions. Does not count towards Entrepreneurship major. Course addresses unique characteristics of small businesses (e.g., resource limitations, family participation) and grapples with ways to overcome the "liability of smallness." Prerequisites: MGT301 or MGT300. Prerequisites: MKT300 or MKT301. Investigation and analysis of the new product development process, the management of a product through its life cycle, and the importance of the price variable in the product management process. Prerequisites: MGT301; ENT or MGT major; Senior standing; sponsorship by faculty member; permission of department chairperson. 3 Hours. Course introduces students to market and environmental analysis, marketing strategy and links with corporate strategy, market segmentation, consumer markets, and the marketing mix (product, price, promotion, place). This highly interactive course is a hands-on, practical exploration of product, service, and enterprise-wide brand building and management. We will then learn how to further develop and quantify each type of value for the customer. This experience includes seminars with faculty and entrepreneurs who work with students to develop the essential knowledge, skills, and abilities for successfully running a micro-business. Survey of Organizational Behavior for non business majors. Special Topics Study Abroad. MGT201. Interested in visiting the School of Business Administration and learning more about entrepreneurship, management, and marketing? MKT341. An introductory course that allows students to learn about business start-ups while exploring their related interests and aptitudes. Prerequisite(s): MKT301; MKT major; senior standing; permission of department chairperson. UD COVID-19 A-Z index |Report you have COVID-19. This course is offered intermittently. This course explores multiple business models for launching a new venture. Follow us on Instagram! Students in our Sales Center also successfully compete in a set of sales competitions here at UD as well as other schools around the country, including the National Collegiate Sales Competition. Prerequisite(s): MKT300 or MKT301. All UD students can compete in the annualUD Flyer Pitch Competition. Topics include common processes and methods of contemporary market research, analysis of purchase decisions, market research techniques used to gather information about purchase decisions, and use of information to formulate and implement a marketing strategy. This minor develops in students the skills and knowledge to succeed in business-to-business high-technology-based, relationship selling, which differs from most sales jobs available. Prerequisites: MKT300 or MKT301. In this spirit the course takes a strategic approach to OB as it provides a big-picture framework helping you appreciate and understand the value of OB to organizational performance and to your future career. 3 Hours. This course will increase learners understanding of social media platforms from a business perspective, strategies that are meaningful to consumers and impactful for brands, the integration of social media into omni-channel marketing programs, and the importance and use of metrics to analyze and drive strategic decisions. Human Resource Management in the Emerging Firm. MKT420. Survey of Human Resources. MKT301. 3 Hours. This course counts as an Insight Selling Emphasis elective. This course is offered infrequently. Course integrates conceptual understanding with practical application of negotiation, with a particular emphasis on sales negotiations. Doing Business in Asia. Photos may be used in publicly disseminated promotional materials. Our entrepreneurship program ranks among the top 50 in the nation, according to The Princeton Review and Entrepreneur Magazine. Selection, design, investigation, and completion of an independent and original research thesis under guidance of departmental faculty member. MGT221. MKT412. ), Management - Bachelor's Degree (B.S.B.A. 1-3 Hours. At the University of Dayton, we have an incredible story to tell. This course is for experienced Insight Selling students who seek to develop their managerial/mentoring skills through learning how to coach a sales team. New Product Development. The University of Dayton Magazine is published quarterly by the Office of Communications for alumni, parents, students, faculty/staff, trustees and other friends of UD. However, they should not be viewed as a cumulative addition to a student's degree requirements because many CAP courses are designed to satisfy more than one CAP component (e.g., Crossing Boundaries and Advanced Studies) and may also satisfy requirements in the student's major. Additional emphasis on systematic development and evaluation of training programs and role of organizational leader in ensuring employee training and development. Permission of department chair or designee required. Course objective is to complete a series of hands-on experiences and a project that will act to integrate the study of management/leadership with its practice. Strategy development in product, promotion, distribution, and pricing with focus on manufacturers of business products. INB302. MKT455. Your dedicated success adviser will help you develop - and complete - your plan. University Marketing and Communications advances UD's shared mission. Legal Environment of Business. Focus on management and coordination of advertising, personal selling, publicity and public relations, sales promotion, and collateral materials. Concepts and analytical procedures associated with marketing to business. Students have three years to fulfill the required credits. The PDF will include all information unique to this page. Prerequisites: MKT310, Permission of the Program Director. You can also choose to schedule a general campus tour and admission presentation. Our department offers majors and minors in entrepreneurship, leadership and marketing . 1-3 Hours. MGT424. Our department also sponsors several real-world competitions, allowing students to earn invaluable experience and prize money in the process. The average salary for faculties is $81,493 and $68,583 for all non-instructional staffs. To use your business skills for humanitarian purposes? Areas of business that are available to any University of Dayton undergraduate.! Pitch competitions tour by scheduling a business Visit using the link below Flyer pitch Competition skills through learning how coach. Interests and aptitudes: MKT310, permission of the major: Management majors frequently combine their studies! 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